CISO Marketplace runs multiple distinct programs that serve different audiences in different ways. This page maps them so you know which door is yours — and what each one actually does.
Security buyers — CISOs, IT directors, GRC leads — who need to evaluate vendors without vendor-driven discovery.
Run the math first. Submit a brief. Get matched to 2–3 suppliers from a vetted advisor network. No cost to buyers. No placement fees. We're paid through channel residuals when a deal closes.
Vendor-agnostic by design. Suppliers in the sourcing catalog are there because they fit buyer requirements — not because they paid for position. The catalog and the advertising network (CyberAdX) are intentionally separate systems. A vendor's CyberAdX spend does not affect their sourcing catalog standing.
Product companies and vendors who want paid reach across the security buyer community.
CyberAdX is the CISO Marketplace ad network — 150+ cybersecurity properties, 25M+ annual impressions, browser-verified first-party serving. This is the paid-reach rail. Banner placements, sponsored articles, podcast mentions, newsletter slots.
Separate from the sourcing catalog. Buying ads through CyberAdX does not affect whether or how a vendor appears in the sourcing catalog. The sourcing catalog is vetting-based; CyberAdX is impression-based. A vendor can use both, neither, or either independently.
Cybersecurity consultancies, MSSPs, vCISO practices, and compliance firms who want distribution inside the ecosystem.
The Partner Program is for businesses selling expertise — not product companies buying ads. Three tiers: Listed ($1,500/yr), Integrated ($6,000/yr), and Anchor ($30,000/yr). Featured content, co-authored articles, directory listing, CyberAdX banner inventory.
Partners get access to the sourcing referral flow. vCISO and MSSP partners can run the 10 sourcing tools with their clients and route briefs through their partner relationship — giving them a structured handoff mechanism when assessments surface technology gaps. This is how sourcing and partnership compose.
International cybersecurity companies establishing a US presence from scratch.
The Market Entry track inside the Anchor Partner tier is built for foreign cybersecurity vendors who need US brand recognition, CISO relationships, and distribution from day one — without the 18-month runway of building it independently.
Market entry ≠ sourcing catalog inclusion. The market entry program gives you US distribution infrastructure — Amazon FBA physical product shelf, CyberAdX advertising, affiliate network, directory listings, partner content. The sourcing catalog at sourcing.cisomarketplace.com is a separate qualification through our advisor vetting process, based on buyer fit and category coverage — not included in the market entry program and not available for purchase. A market-entry vendor who passes advisor vetting may eventually appear in the sourcing catalog; that's a separate outcome, not a feature of this program.
Working CISOs, vCISOs, GRC professionals, and security practitioners who want buyer-side perks.
The CISO Marketplace membership is a practitioner membership, not a vendor program. $1,995–$2,495/year. AI tools, a $10,908 coupon book, 25% off services, office hours, event access.
Sourcing as a membership perk. Members get priority routing in the sourcing brief queue — briefs go to the top of the advisor stack and get deeper matching context. The tools and catalog are free for everyone; members get the faster, more thorough response. A Member with a verified LLC can access the Listed Partner tier at 50% off ($750/yr) — the rails are designed to compose.
| You are… | Right door | Costs you | Sourcing catalog | CyberAdX ads |
|---|---|---|---|---|
| CISO / security buyer | Sourcing platform → /brief | $0 | You receive matches | N/A |
| CISO Marketplace member | Sourcing platform (priority) | $1,995/yr membership | Priority queue | N/A |
| vCISO / MSSP / compliance firm | Partner program | $1,500–$30,000/yr | Via advisor vetting | Included per tier |
| Security product company (US) | CyberAdX + Partner program | Ad spend + optional partner fee | Vetting process only | Available |
| Foreign vendor entering US | Market Entry (Anchor tier) | $30,000/yr | Separate vetting | Included |
| Anyone wanting ad reach only | CyberAdX.network/vendors | CPM / insertion order | Not related | Direct buy |
Separate process = sourcing catalog position is earned through advisor network vetting — not through partnership tier, advertising spend, or any payment. The catalog and the ad network are intentionally decoupled.