Category Sourcing · Zero Trust · ZTNA

"Zero Trust" is three different sales pitches. Brief the one that matches.

Enterprise ZTNA replacing legacy VPN at scale, SMB ZTNA for growth-stage teams, and identity-led access for organizations where MFA is the right wedge — three different shapes of "Zero Trust." Below is which problem each approach actually solves and when to brief each.

Side by side, without the marketing.

Enterprise ZTNAAppgate SMB ZTNANord Security (NordLayer) Identity-Led AccessCisco Duo
Approach Software-defined perimeter — purpose-built ZTNA architecture Cloud VPN evolving into ZTNA — simple, fast deployment MFA + device trust + adaptive access policy
Best-fit buyer Enterprise CISO replacing legacy VPN at 1,000+ user scale SMB IT lead at 25–500 employees needing modern remote access CISO standardizing MFA / strengthening identity layer
What it replaces Legacy VPN concentrators, network-based access control, MPLS-tied trust Consumer VPN, basic IP-based ACLs, work-from-anywhere hacks SMS MFA, legacy hardware tokens, password-only access
Differentiator Single-packet authorization, deep policy granularity, hybrid-first design Channel-friendly economics, fast deployment, business-grade SaaS Push MFA UX that users actually accept, device posture checks, M365 integration
Less ideal when… You're SMB — overkill You're enterprise with complex segmentation needs Your problem is network-level segmentation, not authentication

Which one to brief — in one sentence each.

Appgate

Appgate

Brief Appgate if you're an enterprise replacing legacy VPN, you need granular policy and hybrid-first architecture, and you've outgrown what consumer-grade ZTNA can deliver.

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Nord Security

Nord Security

Brief Nord Security if you're SMB / growth-stage, you need modern remote access deployed in days, and channel-friendly per-user pricing matches your buying motion.

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Cisco Duo

Cisco Duo

Brief Duo if your Zero Trust wedge is identity — MFA modernization, device trust, adaptive access — and you want push-based MFA your users actually accept.

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One brief. The right Zero Trust quote for your actual problem.

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