Curated Supplier · Voice Intelligence · Caller ID · Brand Protection

Hiya — voice fraud defense for the channel CISOs forget about.

Voice intelligence platform — caller ID, voice fraud defense, branded calling, and call analytics. 250M users protected; Samsung, Ericsson, and major carrier partnerships. The pitch isn't "voice nice-to-have"; it's that voice channels have become a meaningful attack surface for impersonation fraud, vishing, and brand spoofing — and most CISOs aren't measuring it.

What Hiya actually does.

Hiya operates a voice intelligence network covering both consumer (the Hiya app, partnerships with Samsung and major carriers for built-in caller ID protection) and enterprise (Hiya Connect for branded calling and outbound caller authentication). The enterprise side is where the CISO conversation happens: protect your brand from being spoofed by fraudsters in outbound calls, authenticate that calls claiming to be from your organization actually are, and surface vishing patterns targeting your employees or customers.

Capabilities · A short list

Branded calling (Hiya Connect) Authenticated branded caller ID for outbound calls. Customers see verified business identity rather than "unknown caller" or spoofed numbers.
Voice fraud detection Detect impersonation, vishing, robocall fraud patterns at network scale. 250M users provide the signal volume to identify novel patterns quickly.
Brand protection in voice channel Monitor for fraudsters spoofing your brand in outbound calls. Takedown procedures for confirmed misuse.
STIR/SHAKEN attestation Caller ID authentication aligned to FCC mandates. Required for legitimate enterprise outbound calling in many sectors.
Two-sided network effect Consumer-side data (250M users flagging fraud calls) feeds enterprise-side detection. Network signal grows with both sides.

Who this fits.

Best Fit

Consumer-facing enterprise with outbound voice operations

Banks, healthcare, retail, utilities, financial services. Your brand is being spoofed in fraud calls. Your customers are getting vished. Voice is a real attack surface.

Strong Fit

Contact center operations leadership

Branded calling improves answer rates 50%+ for legitimate outbound. ROI is operational, not just security.

Mixed Fit

B2B organizations with limited consumer voice exposure

If your outbound calling is purely B2B and limited volume, the brand-protection ROI narrows. Brief PCI Pal first for the contact-center security angle.

Less Likely

Organizations with no outbound voice operations

Wrong problem. Brief Netacea for bot/ATO defense or PCI Pal for contact center descoping.

How Hiya sits against the field.

This page

Hiya

Voice intelligence platform
Branded calling + voice fraud defense
STIR/SHAKEN attestation
Two-sided network — consumer + enterprise
Strong fit: consumer-facing enterprises with voice ops

Adjacent

Netacea

Bot management + ATO defense
Different channel — web/API, not voice
Often paired for omnichannel fraud defense
Available through our sourcing network
Complementary, not competing

Different shape

PCI Pal

PCI DSS contact center descoping
Different problem — compliance, not fraud
Voice channel but different angle
Available through our sourcing network
Often deployed alongside Hiya